1 · The strategist

Every role, the same job: connect the two sides.

Across seven sectors I designed how organisations relate to their stakeholders, and brought in digital tools, and more recently AI, to manage that relationship.

My career at a glance

  1. Radio Bheri FM2004 – 2008
  2. Intel Media2009 – 2010
  3. Antenna Foundation Nepal2010 – 2014
  4. Investment Board Nepal2014 – 2021
  5. UNICEF Nepal2021 – 2022
  6. The University of Melbourne2022 – now
  7. SBS Australia2023 – 2025
  8. Training AI models2024 – now

Career stages

2004 – 2008Community media

Radio Bheri FM

Surkhet, NepalProgramme coordinator at a community radio station in mid-western Nepal
Local stationCommunities in Surkhet
Tech in the strategy
Community radioLive talk formats
2004where the work began
2009 – 2010Private media

Intel Media

Kathmandu, NepalProgramme coordinator for a national TV programme on health issues
Health informationTV viewers
Tech in the strategy
TelevisionHealth communication
26episodes of TV program
2010 – 2014Non-government

Antenna Foundation Nepal

Lalitpur, NepalLed national communication programmes and a 500+ asset production pipeline
Civil societyA national audience
Tech in the strategy
Broadcast + digital distributionYouTubeSocial media
2Maudience · reach +50%
2014 – 2021Government

Investment Board Nepal

Kathmandu, NepalAdviser to the CEO and Board of a Prime Minister-chaired investment body, via Adam Smith International and DT Global. Ran communication for several national projects at once.
The StateInvestors · project communities · media · partners
Tech in the strategy
One Stop Service PortalKnowledge portalProcess automationSocial & webStakeholder surveys
+50%online presence · visibility +40%
2021 – 2022UN agency

UNICEF Nepal

Kathmandu, NepalCommunications & knowledge management consultant
Technical evidencePartners & stakeholders
Tech in the strategy
Knowledge frameworksDigital content planning
+35%stakeholder engagement in four months
2023 – 2025Public media

SBS Australia

Melbourne, AustraliaStrategic communications for diverse audiences
National broadcasterCulturally & linguistically diverse communities
Tech in the strategy
Multi-platform contentInclusive channels
4 majordigital products
2022 – nowResearch

The University of Melbourne

Melbourne, AustraliaPhD candidate researching digital engagement and public-sector communication · Tutor in the politics of digital technology · Affiliate, International Digital Policy Lab
PracticeResearch on digital engagement
Research focus
Digital engagementCivic fragmentationCitizen capabilitiesYouth agencyPublic-sector communication
2027PhD thesis due January
2024 – nowRemote freelancing · AI

Training AI models

RemoteFreelance work bringing communication expertise to how AI models learn and respond
PeopleThe AI they are training
What it shows me
How fast AI is changingHow people shape itWhere it gets communication wrong
AIseen from the inside

What it taught me

Trust outlasts campaigns

The results that held up came from years of steady contact with the same stakeholders.

Every stakeholder is different

Investors, communities and partners need different stories at different moments.

Tech changes both sides

Each new platform I introduced changed what audiences expected of the agency, and what the agency could offer.

Outside the brief

Craft

I still make things myself

I shoot, record and edit. Knowing how a story gets made helps me brief creative teams well and test an idea before it costs anything.

Channels

2M+ views on a personal channel

Growing my own TikTok past two million views taught me what platforms reward, and how quickly that changes.

Tools

AI in my daily work

I use AI and agentic tools to research, draft and automate. This website is run by an AI agent working under my direction.

Qualifications

Due 01/2027PhD (Arts): public-sector communication in the digital age, citizen capabilities and digital engagementThe University of Melbourne
2018Master of Arts, Mass CommunicationPurbanchal University
CertifiedProject Management Professional (PMP®)Project Management Institute
CertifiedPeople Leadership (Melbourne Plus)The University of Melbourne